Catch Phrase | Ins风（Ins fēng）

Meaning:

“Ins” is what Chinese people use as a short for “Instagram,” a photo and video-sharing social networking service owned by Facebook, Inc., and “风,” with the literal meaning of “wind,” refers to “style.” Many people and small restaurants have become instant hits on Instagram after posting nice photos, proving the magic power of a good photo. Chinese netizens coin the word to refer to a style of fashion, photography and interior decoration that is equivalent to being “modern and trendy, feeling good and very photogenic.”

Example:

A: 你的房子装修好了吗？是什么风格的？

Nǐ de fángzi zhuāngxiū hǎo le ma？Shì shénme fēnggé de？

Have you finished furnishing your apartment? What style is your interior decoration?

B: 还没有，算是Ins风吧。

Hái méiyǒu，suàn shì Ins fēng ba。

Not yet. They call it Insta-style, kind of trendy and photogenic.